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Target’s CEO Brain Cornell noted in a recent interview that Target is making Black Friday “easy” for its customers. The option of buying online is once again opened this year for a more relaxed and calm shopping experienced for its customer in this year’s Black Friday.

The company’s goal this year is to increase its global delivery goal to a double-digit percentage. The massive online traffic on Thanksgiving Day was the optimistic opportunity they wanted CEO Cornell said, people also are shopping multiple departments after scooping up the typical Black Friday door-buster deal are encouraging he added.

Cornell also mentioned how smaller urban stores’ effectiveness for online orders and same-day pickups are; 90 percent of the orders are ready within an hour and are available from 1,802 stores that offer same-day pickups.

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Target Looks to Expand in e-Commerce

Target ranked fourth last year on total online sells despite their site crashing on Cyber Monday. This year the company eyes to climb up to the third spot as they made investments in digital channel and on e-commerce in general.

The company’s third quarter saw a 26% of growth in digital sales as opposed to the previous year. The shuffling back-to-school period heightened the quarter and the online traffic, an expected amount of traffic is expected in this year’s cyber Monday as they give a minimum 15 percent sale on all online offerings.

The products that vamp the sales are mostly expensive products like Samsung’s 4k televisions, Apple iPads, Macbooks and basically anything that has an Apple logo, electric scooters and hoverboards are the new entry to the market and lastly the lucrative deals on gaming consoles like the Sony PS4.

According to the National Retail Federation, an increase of 3.6 percent this year to $655.8 billion is expected this up and coming holiday sales; also an increase in non-store sales up to 7 to 10 percent to $117 billion is further predicted.

Adobe also noted that online sales went up by 13.6 percent this year against a year earlier to $1.15 billion. Mobile accounted for 54 percent of visits (44 percent on smartphones and 10 percent respectively on tablets) and garners a good 39 percent of sales. Desktops are accountable for 61 percent of online purchase despite the 46 percent of visits.

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