In the speed technology is currently evolving, Nokia, who used to be among the biggest cellphone brands in the planet, was unable to follow and it was completely left behind by the mammoths in the technology industry like Samsung and Apple. However, in 2014, Microsoft tried to resurrect its mobile division only to write it off completely again. Post that write off, Microsoft also reorganized the feature phone business by selling the business division to Foxconn.
Nokia has had its share of ups and downs, and early this year its licensing rights was once again bought by HMD Global, a Finnish company made up of ex-Nokia and ex-Microsoft employees. HMD currently has exclusive license to sell Nokia-branded devices for the next 10 years. Because of Microsoft and Nokia’s non-competent deal, the company is not allowed to release any new hardware products before the end of the year. But this doesn’t stop Nokia from establishing its network business to further strengthen its device portfolio and a proof of this is its acquisition of Alcatel-Lucent in a $16.6 billion all-stock deal.
Other than that, early this week HMD hired Rovio’s ex-CEO Pekka Rantala, who worked for Nokia for over a decade and a half from 1994 to 2011. Rantala has been hired as the chief market officer and is responsible to make customers believe in Nokia-branded android devices.
In an interview with CNET, Rantala said, “I love Nokia, I love what it stands for and I’d love to see it rise again.”
Following HMD’s purchasing of Nokia, the latter announced that it would release smartphones and tablets in the fourth quarter of 2016. Nokia executive Mike Wang, president of the joint management team in Chine, has confirmed that three or four new Nokia-branded Android devices are set to be unveiled in the latter part of the year. These devices will be split between new smartphone and tablet launches.
Nokia expects to make an announcement or two before the end of 2016 but the actual launch could be pushed back into early 2017, depending on testing and development. HMD will design these new Nokia handsets, but it would be manufactured by Foxconn.
Two of these phones are premium phones, which will be run by Android 7.0 Nougat set to be released in October. The smaller one would have a 5.2-inch QHD OLED display while the bigger one would be 5.5-inch. They are likely to pack Qualcomm’s Snapdragon 820 processor, which is expected to change before the release as Qualcomm recently just unveiled a Snapdragon 821. The smartphones are also reported to feature a UI by Z Launcher, 22.6MP main camera, a metal build in colorful palettes rumored to be IP68 rated dust and water resistant, and priced at around $500 US. Alongside these high-end models, HMD is expected to launch two new Nokia feature phones in the next six months.
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